Creative Slash
Have you ever wondered what secrets drive the most profound, successful, famous, and unique creatives?
Then the Creative Slash podcast is for you. We dig deep to discover the high-leverage concepts, philosophies, tools, weird obsessions, and quiet daily routines that fuel their success—the stuff that rarely gets talked about publicly.
You'll get an inside look at what really drives the world's greatest graphic designers, illustrators, and artists through in-depth interviews with creatives who've achieved both creative and financial success.
Hosted by Brad Woodard (bravethewoods.com) and Dustin Lee (retrosupply.co), each episode feels like you're hanging out with us after hours, having the kind of conversations that happen when the work day is done.
You'll walk away with fresh inspiration, new ideas, and practical advice you can actually use in both your creative work and personal life.
Creative Slash
Ep. 006 - The Real Cost of Undervaluing Yourself
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Why is pricing your creative work so damn hard?
In this episode, Brad and Dustin get real about one of the messiest parts of being a creative: putting a price on your talent.
Dustin shares the view from the other side of the table. What it’s like hiring artists who lowball themselves before he even asks.
Meanwhile, Brad opens up about the internal tug-of-war between self-worth and market rates, and the uncomfortable truth that pricing isn’t just about numbers, it’s about identity.
They dive into:
- Why asking, “What’s your budget?” still feels awkward
- How undercharging can damage trust (not just your wallet)
- The emotional weight behind every pricing decision
- Navigating the tension between doing it for love and making a living
Whether you're freelancing, licensing, or negotiating your next client project, this episode will help you rethink how you value your work (and yourself).
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Note: If you're looking for hard-earned advice, resources from top creatives, and the products they can't live without, you're going to love this.
Brad Woodard
Brad is an illustrator and designer behind Brave the Woods, a full-service studio working with clients like PBS Kids, Ford, Target, and USPS. His bold, playful style and heart-led storytelling shine through everything from brand campaigns to children’s books.
Dustin Lee
Dustin is the founder of RetroSupply, a shop for retro-inspired brushes, textures, and digital tools used by tens of thousands of creatives from indie artists to major studios. He shares what it’s really like to run a creative business while keeping it small, weird, and intentional.
Credits
Audio/video editing: Clara Wright
Cover art: Brad Woodard
Intro animation: Seth Austin
Intro music: “Snakes and Fire” (Instrumental) by Pär Hagström